Wear It Purple Day 2020

On the 28th of August, we’ll be wearing it purple for Wear It Purple Day!


What is Wear It Purple Day?

Wear it Purple was founded in 2010 in response to global stories of real teenagers, real heartache and their very real responses. In 2010, several rainbow young people took their own lives following bullying and harassment resulting from the lack of acceptance of their sexuality or gender identity. One member of this group was 18 year old Tyler Clementi who took his own life after being publicly ‘outed’ as gay by his roommate, prompting a frenzy as reports poured in of various young people sadly in the same situation.

As the world saw the faces of precious young lives lost, some young people found a new sense of conviction and purpose to ensure that young people everywhere would know that there were people who did support and love them. Wear it Purple was established to show young people across the globe that there was hope, that there were people who did support and accept them, and that they have the right to be proud of who they are.

Today, Wear It Purple day is an international movement - what started off as a small community initiative has now grown, but the message is still the same:  Everybody has the right to be proud of who they are.


In Aotearoa New Zealand, the Counting Ourselves Study shows us that more than two-thirds (67%) of participants had experienced discrimination. For 35% of these people, this discrimination was due to their sexual orientation, and for 50% this was due to their gender identity.


At RainbowYOUTH, our motto is ‘Know who you are, be who you are.’ Tīwhanawhana Trust have gifted us a version of our motto in te reo Māori: 

“Whāia tō ake ngākaunui, i te pono, i te mārama”

Simply translated, it means: “follow your desires with truth and clarity”.


The theme for Wear It Purple Day 2020 is ‘We Are The Change’. This theme represents us as a generation, implementing productive and inclusive changes in society. Now, more than ever, is a time to incorporate safety, inclusion and empowerment in schools and workplaces to fight adversity and marginalisation. 

Join us in celebrating Wear It Purple Day this year and spread the word to show young rainbow people around the world that they are valued, loved & supported. 



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